In the beauty world, it is a must for each and every one of us to have argan oil on the shelf. Argan oil is one of the beauty products that come highly recommended and has been used worldwide for centuries for its many virtues. Due to its cosmetic properties, people's primary use of Argan oil was as a skin protector from ultra-dry climates. Argan oil has traditionally been used both topically and orally to improve skin, hair, and nails. It contains several different beneficial properties and vitamins that form a powerful combination to boost skin health. In some areas, argan oil is referred to as "liquid gold". Derived from the native argan tree's fruit, this oil packs excellent benefits for beautiful skin, hair, and nails.  SKIN AND HAIR BOOSTER Argan oil is an age-old beauty secret that hydrates and softens your hair. With its high content of antioxidants, essential fatty acids, and vitamin E, the benefits of argan oil naturally increase hair's elasticity and consistently restore shine to dull, lifeless hair. It is also a powerful UV-protector and free radical neutraliser.  Whether we realise it or not, we put our hair through a lot of damage every day, with pollution, chemical treatments, and hot tools. Vitamin E helps keep your follicles free from harm whilst helping to prevent splitting and breakage.  MOISTURISING SKIN AND FIGHT AGEING Some claim that argan oil can treat a broad range of skin conditions, including acne, eczema, psoriasis, burns, and skin infections. The high concentration of antioxidants in argan oil (including oleic acid and linoleic acid) has led to claims that it can fight ageing by neutralising free radicals. You can use argan oil to moisturise your face and body, too. It's great for dry cuticles or your face when your complexion could use a little extra glow. Dermatologists also say that omega-3 fatty acids found in argan oil may boost collagen production, reducing fine lines and wrinkles. Its antioxidant effects make argan oil an ideal anti-ageing product. It restores elasticity and leaves skin feeling plumper and softer. The best way to apply argan oil for the most prominent anti-ageing effect is to massage a few drops onto your face and neck before bed. It acts as a moisturiser and anti-ager all in one.  INCREASING ELASTICITY OF THE SKIN Dermatologists also noted that the omega-3 found in the fatty acids of argan oil may boost collagen production, bringing back the skin's elasticity and plumping up the skin, reducing fine lines and wrinkles. Due to omega-3 and fatty acids produced by the argan oil, it helps strengthen the skin's tissue by penetrating the skin barrier. Countless clinical tests conducted on post-menopausal women wherein argan oil was applied consistently for 60 days resulted in a notable increase in skin elasticity. Stretch marks are an issue for many pregnant women, so argan oil is an ideal protection against stretch marks and saggy skin following birth. Argan oil increases the elasticity of skin due to its vitamin E content. A few drops of argan oil massaged onto breasts, stomach, bottom and thighs during pregnancy may reduce the likelihood of developing unsightly stretch marks. Argan oil is also ideal for keeping skin and hair soft, healthy and hydrated during pregnancy.  PROMOTING HEALTHY HAIR SCALP Argan oil is perhaps most commonly used as a moisturiser. This is why it's often found in lotions, soaps, and hair conditioners. It can be applied topically or ingested orally with daily supplements for a moisturising effect. This is mostly due to its abundance of vitamin E, which is a fat-soluble antioxidant that can help improve water retention in the skin. Argan oil is proven to make hair softer, silkier and shinier. It is the ideal hair conditioner, and it can even help treat split ends and tame frizzy hair. Using argan oil to condition your hair is effortless. Due to its ability to tame frizz and give hair shine, argan oil is also commonly used as a styling agent. It makes hair more manageable and adds a healthy, attractive shine to any hairstyle. This is an ideal step to add to your daily routine after blow-drying. Rub a few drops of argan oil over your palms, then comb your fingers through your hair to apply. With this fantastic multitasker, you can treat scalp inflammation and dandruff, prevent UV-damage to the hair, soothe dry scalp, and provide extra moisture to cuticles and nails. Healthy hair begins with a healthy scalp and roots.  MAKES HAIR COLOR LAST LONGER Argan oil is thought to improve hair quality by preventing damage to the hair shaft's exterior cuticle while preserving the natural pigments (melanin) that provide its colour. According to a 2013 study from Brazil, argan oil enhanced hair quality and dye retention after undergoing multiple hair colouring treatments. Hair colouring is one of the harshest procedures hair can experience, and argan oil appears to have a protective effect compared to commercial hair conditioners. FOOT, HAND AND NAIL TREATMENT Argan oil's softening properties are ideal for brittle nails, dry hands and cracked, hard skin on feet. It moisturises and softens skin, leaving hands and feet soft and supple and nails strong and healthy. Try massaging a few drops of argan oil into cuticles, hands and feet before bed each night. LIP MOISTURIZER Especially in cold or dry weather, lips can quickly become sore, dry and cracked. Argan oil is the ideal product to ensure lips stay plump, soft and supple. Rub a drop or two into dry lips as a balm – but be sure to wipe off any excess.